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[Recovery Signage] It’s All About Branding

Like the Starbucks logo that steers you to a warm tall -not small casi cielo [1] (my fav), the recovery needs a brand. Brand, brand, brand.

WSJ’s Real Time Economics Blog [2]caught my attention.

The logo is likely aimed at giving Americans evidence that stimulus program is working. That is as long as it’s not associated with the Depression, but with recovery.