I have a great discussion with Jon Gollinger, Founder and CEO, Accelerated Marketing Partners who sets me straight on the concept of accelerated marketing as a process (hint: it’s not all about auctions).
In early 2009, he and I were part of a New York Times page one story on his marketing prowess.
Jon pulls no punches when it comes to understanding the consumer – they are the ones who set market price. I have long admired his skill in creating a market environment that attracts real participation, best exemplified in his company slogan:
“You bid it, you win it.”
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