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I had the pleasure of speaking with Guy Kawasaki [2], former Chief (Software) Evangelist at Apple Computer in the early days of Macintosh – who has become a prolific author in addition to being a technology entrepreneur. While I claim to avoid the self-help book genre, I realize I’ve read nearly all of his books. Guy released his 10th book today: Enchantment: The Art of Changing Hearts, Minds and Actions [3]. Here are some reviews [4].
His first book, The Macintosh Way [5], is now a free download [6] and was always one of my faves – because it came out as we were building our company, Miller Samuel [6], entirely by using Macs. He later ran ACIUS, developer of 4th Dimension [7], the database application we ran for about 15 years to manage our data.
This was a pure treat for me as I got to talk about the early days of Apple, reminisced about Guy’s one word email technique (I shared my 15 second voicemail rule), his other ventures such as Alltop.com [8] and Garage.com [9], the state of marketing today and how to make yourself enchanting [10].
Fun!
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