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[Interview] Guy Kawasaki, Author, Enchantment, Founder, Alltop.com, Garage Technology Ventures, Chief Evangelist Apple


I had the pleasure of speaking with Guy Kawasaki [2], former Chief (Software) Evangelist at Apple Computer in the early days of Macintosh – who has become a prolific author in addition to being a technology entrepreneur.  While I claim to avoid the self-help book genre, I realize I’ve read nearly all of his books.  Guy released his 10th book today: Enchantment: The Art of Changing Hearts, Minds and Actions [3].  Here are some reviews [4].

His first book, The Macintosh Way [5], is now a free download [6] and was always one of my faves – because it came out as we were building our company, Miller Samuel [6], entirely by using Macs.  He later ran ACIUS, developer of 4th Dimension [7], the database application we ran for about 15 years to manage our data.

This was a pure treat for me as I got to talk about the early days of Apple, reminisced about Guy’s one word email technique (I shared my 15 second voicemail rule), his other ventures such as Alltop.com [8] and Garage.com [9], the state of marketing today and how to make yourself enchanting [10].


http://ms.clash.outthinkgroup.com/wp-content/uploads/oldimages/podcasts/2011.03.08-The-Housing-Helix-Podcast-Guy-Kawasaki-Author-Enchantment-Founder-Alltop.com-Garage-Technology-Ventures-Chief-Evangelist-Apple.mp3 [11]