I had been looking forward to my conversation with Ardell for a while. She is an associate broker with Sound Realty in Seattle Washington and blogs at Rain City Guide and on her eponymous site ARDELL’s Seattle Real Estate Blog.
She and I have known each other for years, having attended and participated in various real estate forums and connected online. She is always a thoughtful, candid and deliberate speaker.
One of the masters of social media, Ardell has created brand awareness well outside the Seattle Housing market.
For this conversation we Skype, and thanks to the Internet (a series of tubes), the sound level varies a bit – but stick with it because she has great insight on buyer agency, calling a bottom, social media and Redfin.
If you’d rather not, Ardell has created a transcript of the conversation.