Matrix Blog

Luxury, Super, Ultra, Mega

John Burns Has It Wrong, Luxury Home Sales Are Not Increasing

December 11, 2016 | 8:56 pm |

Last week a newsletter from John Burns Consulting got big SEO points by exclaiming that Wall Street Has It Wrong: Luxury Home Sales Increasing. Normally his firm is a good source of housing research, but this time they missed the mark on New York City, even when using facts.

While facts are provided and luxury sales are rising in markets like DC, there is a lack of proper context and this is a challenge that national analysts face when looking at specific market subsets. In this analysis, the luxury market was arbitrarily defined as having a $600,000 threshold. In a number of high cost housing markets on the following chart, their luxury threshold is equivalent to the entry or middle market, which I agree, is booming.

I took a look at markets I report on: Kings County (Brooklyn) and Manhattan. Their respective median sales prices of $735,000 and $1,073,750 are higher than $600,000. The John Burns definition for luxury would include more than half of these respective housing markets.

jbc-yoysalesabove600k

Besides the random threshold selection, their reasons seem to be weak. This list of common perceptions that would explain our underestimate of the strength of the luxury sales market are provided by them. I provide a subsequent clarification for each.

1. New disclosure laws. Foreign-buyer activity has slowed in two high-profile markets, Manhattan and Miami, due to threat of enforcement of new disclosure laws that began in 2016.

The market in both of these markets actually slowed sharply well before the new disclosure laws were in place. And foreign buyer participation in NYC has long been over-hyped.

2. High-profile Florida second-home markets. High-priced homes have indeed slowed in two of the highest-profile second home markets in the country, Naples (Collier County) and Palm Beach. These are two of the six counties where sales have declined.

Again county-wide prices set way below the actual luxury market may be the problem. Within Palm Beach County, I cover Palm Beach and the luxury market starts just below $5 million. In arguably the most expensive city in this county, the median price for all property types is just below their $600,000 luxury threshold.

3. Fortune article on Greenwich, CT. The sales slowdown in high-profile Greenwich, CT, was featured in Fortune magazine. The article included some very misleading headlines about a national luxury slowdown that were supported only by the fact that prices have appreciated 5% at the high end compared to more appreciation at lower prices.

This is an odd interpretation of the Greenwich market. I track this market in my research, live near it and have relatives that live there. This Fortune article was not misleading. Prices have not appreciated 5% at the Greenwich high end and $600,000 might not even buy you a starter home there. In fact, their luxury market has still not recovered from housing bubble.

4. Increased $1 million new-home supply. New-home sales have slowed in a few new-home markets due to a surge in competitive supply. Coupling this surge in supply, builders have pushed prices too high in comparison to the resale competition due to rising costs.

Why is this perception wrong? Excess or rising luxury supply is apparent across the 28 markets I research.

5. Improving entry-level sales. Entry-level sales are also improving at a faster rate than higher-priced home sales. Indeed, the market for lower-priced homes is stronger, but that does not mean that luxury sales are struggling.

True, but I think the disconnect is just the opposite. The luxury market is soft so many market participants assume the entry level is soft as well and yet it is seeing heavy sales volume.

Since housing across the U.S. is softer at the top, Wall Street looks like they have been correct about luxury. Placing a uniform threshold across a slew of different U.S. housing markets doesn’t tell us anything. Stick to specifics since that’s where you provide solid research.

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Artelligence Podcast with Marion Moneker: Jonathan Miller, CEO Miller Samuel, Inc.

November 19, 2016 | 4:03 am | Podcasts |

Marion Moneker of Art Market Monitor reached out to me to explore the similarities and differences between the high end art and real estate markets. He captured our discussion for this episode of his Artelligence Podcast: Jonathan Miller, CEO Miller Samuel, Inc.

Here’s a brief description of his podcast:

The Artelligence Podcast unpacks the mysteries of the global art market through interviews with collectors, dealers, auction house specialists, lawyers, art advisors and the myriad individuals who make the art market a beguiling mixture of sublime beauty and commercial acumen.

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Aspen Sales “Nosedive” as U.S. Luxury Market Returns to Sea Level

August 16, 2016 | 3:40 pm | | Charts |

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When compared to the rest of the U.S. housing market, Aspen Colorado is a really a niche luxury market with an overall median sales price of $1,407,500 in the second quarter of 2016. This was 27% higher than Manhattan in New York City – with a current condo reportedly under contract for around $250 million – whose market-wide median sales price was $1,108,500 in the same period.

I saw a Denver Post article in my twitter feed yesterday that had an SEO friendly headline: Aspen real estate in a first-ever sustained nosedive and a subtitle: Brokers struggling to explain sudden, precipitous drop in luxury real estate market.

Some noteworthy superlatives used in the article were:

  • nosedive
  • precipitous
  • sudden
  • evaporating
  • boogeyman
  • jaw-dropping

If you use the article’s June year to date residential sales volume for the entire county, it is clear that 2015 was an outlier. However because most real estate brokers on commission tend to look at the market in the short run, there was an expectation that the sales trend from 2014 to 2015 would continue into 2016. Because of the uncertainty described in the article, Aspen buyers – who are by definition “luxury” buyers – are clearly pulling back (and in many U.S. luxury markets).

2Q16pritkinsalesvolume

I author a market report that covers Aspen for Douglas Elliman’s market report series, which I began writing in 194. The year over year drop in Aspen 2Q16 sales was 52.5%. Here is the breakdown of sales at the high end:

2q16aspen-$10M

Based on the behavior of the luxury market in high end enclaves like Manhattan, The Hamptons, Greenwich, Miami and Los Angeles that are also covered in our report series, the prevailing pattern for housing remains “soft at the top” and it looks like Aspen is no exception. The impact of the 2012 on Aspen sales didn’t seem as pronounced as this year if you believe that is a significant cause. However my theory is that the heavy luxury volume of the prior year (2015) may have poached demand from 2016, exacerbated by the 2016 election and other items of uncertainty like Brexit, the U.S. economy and the financial markets.

Think snow.

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Tracking the Flock of (Ultrawealthy) Seagulls

March 6, 2016 | 10:02 am | |

There has been voluminous discussion in recent years about following and marketing to the high end of the demographic scale, especial the real estate market. It’s been the focus of much of the new housing development action of the past five years, especially in big U.S. coastal cities. The high end development market has been widely chronicled here and within my weekly Housing Notes newsletter.

For buyers in the super luxury housing market, owning multiple homes is less about a primary residence with a second home and more about owning “stops on the big circuit.”

And as the rich own a greater share of real estate, major cities like New York, Los Angeles and London are going through a kind of “resortification,” familiar to posh beach towns or ski resorts, as their populations become more seasonal.

For Manhattan, these birds are rare in February and squawking on all treetops (bad pun for super tall condo penthouses) at full capacity in June.

nytcityhopping

And no, I never liked that band.

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Bloomberg TV’s Surveillance on 12-31-2015

December 31, 2015 | 8:00 pm |

On the last day of 2015 I was invited to guest host for the 6am hour on Bloomberg TV’s Surveillance with Mike McKee, Vonnie Quinn & Erik Schatzker. I was paired with Michael Holland, Chairman at Holland & Co. I’ve never met him before but really enjoyed his insights on the stock market.

The first segment was largely stock market talk which was out of my bailiwick but in the second segment I got to articulate my views on the New York City super luxury market. Today’s Max Frankel New York Times editorial was brought up – “Make Them Pay For Views” – which I thought was a ridiculous premise – despite the legendary author.

bloomberg-segment-12-31-2015-1

And a second segment talking about professional services used for acquiring assets.

bloomberg-segment-12-31-2015-2

After the hour was up, I ran over to Bloomberg Radio’s Surveillance with Mike McKee (at 33 minute mark) [Listen to clip]

Gotta go. The Spartans are playing in the Cotton Bowl now.

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Billionaires’ Row: I Can See For Miles And Miles, Until You Can’t

December 21, 2015 | 2:12 pm | | Favorites |

UPDATE: The following article made the front page of the NYT today, my 13th A1 appearance (but who’s counting?).

New York Times’ Matt Chabin writes a piece about the “Super Tall” phenomenon on Manhattan’s West 57th nicknamed “Billionaires’ Row” called Developers of Manhattan Spires Look Past 1,000-Foot Neighbors.

“It’s like the Who song,” said Jonathan Miller, president of the appraisal firm Miller Samuel. “You can see for miles and miles and miles. Until you look into your neighbor’s building.”

The changing skyline is a well worn and controversial discussion throughout much of Manhattan’s storied (pun intended) real estate history. It’s quite amazing to appreciate how much the skyline has changed over the past century, nearly always moving taller. In the current iteration of growth, the potential benefit seems to be the financing of affordable housing.

billionaires row skyline

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[Three Cents Worth #291 Ski] Aspen Sales at $10 Million and Above Stay Consistent

August 31, 2015 | 6:19 pm | | Charts |

It’s time to share my Three Cents Worth (3CW) on Curbed Ski. Whether I’m on the trail, on the lift or in the lodge, I’m always taking notes with my gloves off.

Check out my 3CW column on @Curbedski:

Over the last decade, sales of high end Aspen residential properties have followed a logical flow, consistent with the overall U.S. housing market. Activity peaking in 2006; extinguished with the Lehman Brothers collapse in 2008; weakness in 2011; showing elevated levels over the past year; all tell the national real estate story. And recently…

3cw8-19-2015A10m
[click to expand chart]


Three Cents Worth Archive Curbed NY
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[VIDEO] Fox Business ‘Risk & Reward’ w/Deirdre Bolton 7-27-15

July 27, 2015 | 10:22 pm | TV, Videos |

Always great to swing by and speak with Deirdre Bolton on her Fox Business show “Risk & Reward.” However today’s show was a bit of a mess for me. Working on 4.5 hours of sleep I said I was talking about “interest-free” then changed it to “principal-free” mortgages – LOL – good grief! Note to self: “interest-only.” Plus my company name was reversed 2x and the chyron had it backwards as well. Didn’t discourage me though – always fun to do the show.

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[Video] Bloomberg TV w/Mark Crumpton 7-1-2015

July 5, 2015 | 9:08 pm | TV, Videos |

I very much enjoyed my interview with Mark Crumpton on Bloomberg TV last week concerning the state of the Manhattan and U.S. housing markets. Our just published market report for Douglas Elliman revealed a number of records int he 2Q 2015 real estate market.

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Bloomberg View Column: How Long Before a Home Lists for $1 Billion?

June 25, 2015 | 10:49 pm | | Charts |

BVlogo

Read my latest Bloomberg View column How Long Before a Home Lists for $1 Billion?. This post went #1 on the Bloomberg Terminal and on the public facing BloombergView.com site for about a day and a half. Crazy.

halfbillionBV

Here’s an excerpt…

When a Los Angeles hilltop home that’s under construction was recently priced at a record half-billion dollars, it looked like a one-off in excess. The same thought occurred to me late last year when real estate investor Jeff Greene, who won big betting against the housing market before the financial crisis, priced his renovated Beverly Hills, California, home at $195 million…

[read more]


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Palace: When A $500 Million Asset Is Not A Home

May 26, 2015 | 3:15 pm | |

2015.05_airoletop

When I was called by Bloomberg News about a new Bel Air (LA) listing that was asking $500m and another one down the block by the same architect but different developer at around $400 million, my initial reaction was laughter. I wasn’t doubting that there could be a buyer somewhere out there somewhere…but rather at the absurdity of it. It also seems like a strike against it to have a nearby home done by the same architect, no?

As I told a bank executive/client this morning that it’s clearly a strange world when someone builds spec housing for a handful of buyers worldwide and no houses in the local market have ever sold close to half the proposed asking price (including Jeff Greene’s $195 million listing that has been on the market since December.)

At a combined $100k square feet (main house + 3 smaller houses), it will be bigger than “Versailles” a 90k square foot house outside of Orlando, Florida that was the subject of the documentary “Queen of Versailles.”

According to NAR, the U.S. median home sales price is currently $219,400.

If the Bel Air home is sold, it is doubtful this would end up as someone’s primary residence. Perhaps we should label this type of asset as something else besides a “home?”

How about a Palace?

That’s what the architect suggested:

“It’s very similar to a palace,” he said. “The house is about public functions rather than domestic living.”

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[Three Cents Worth #285 Ski] Aspen Real Estate Has Had Many Peaks, But It’s Not Peaking

May 22, 2015 | 8:00 pm | | Charts |

It’s time to share my Three Cents Worth (3CW) on Curbed Ski, whether I’m on the trail or in the base lodge of a ski mountain near you…or I’m in the lift line taking notes with my gloves off.

Check out my 3CW column on @Curbedski:

For my first Three Cents Worth column on Curbed Ski, I felt compelled to provide a look at one of the priciest ski towns around: Aspen, Colorado. As a real estate analyst and appraiser for nearly 30 years (and a skier, of course!) I have relied on information culled during the research for the quarterly housing market report for Douglas Elliman. In Aspen, the first quarter of 2015 reflected a thorough shift towards larger home sales resulting in large aggregate housing prices gains…

3cwASPEN5-21-15

[click to expand chart]


My latest Three Cents Worth column: Three Cents Worth: Aspen Real Estate Has Had Many Peaks, But It’s Not Peaking [Curbed]

Three Cents Worth Archive Curbed NY

Three Cents Worth Archive Curbed DC

Three Cents Worth Archive Curbed Miami

Three Cents Worth Archive Curbed Hamptons

Three Cents Worth Archive Curbed LA

Three Cents Worth Archive Curbed Ski

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